17 Online Sex Toy Stores In 2023 To Find Your Favorite Vibrators

Whether you would rather prefer shopping from the comfort of home, or are just shy, best online sex toy stores would definitely make your shopping experience a lot easier.

Buying sex toys can be an very uncomfortable experience for some people. Brick and mortar stores just don’t vibe well with a lot of people. Going online seems a lot better, but where do you shop? Reliability is a big concern for a purchase this intimate.

How do you know if you’ll get a good vibrator? Or, whether the store policies are dependable? There are a lot of fakes floating around, including shady websites and fake, even hazardous, products.

Sounds troublesome, right? Worry not! Yours truly has experience in this arena and has a list of online stores that are worth a look. 

So, let’s get started.

Top Brand Stores Online To Buy Sex Toys

1. Lelo

Lelo is one of the biggest (if not the biggest) adult toy brands in the market today. The company offers a range of high-quality premium sex toys. It sure helps that they have a wide range of toys catering to various preferences. But what stays constant is the fact that the company offers premium toys.

The company offers immensely popular products, including dildos and battery-operated sex toys. While most of their high-quality models are coated in top quality silicone, they even offer dildos covered in gold! 

Considering their premium offerings, the products are usually on the expensive side. But the quality build and excellent warranty usually make up for that price.

Lelo ships to several countries, but remember to keep your local laws in mind when ordering.

2. We-Vibe

Another purveyor of high-quality sex toys, We-Vibe is something to consider! The company has a reputation for delivering toys that are powerful and offer deep, rumbly vibrations. That’s not necessarily true for all their offerings, but yes, most of them are pretty remarkable.

The brand’s online store has plenty of products on offer, including bundles of toys that make great pairs! We-Vibe is still in the premium range, so don’t expect the toys to come cheap.

You can choose from a range of toys, including standalone toys and app-controlled options.

3. Lovense

A pioneer in teledildonics, Lovense has an excellent product lineup of technologically advanced toys. And by that I mean that each toy from this company has a wireless remote control with long-distance interactivity.

Simply put, their toys connect to your smartphone via Bluetooth. Once there, you can connect to the Lovense smartphone app and control the toy with your phone. You can even share control with your partner, as long as they have the app installed and both of you have a good internet connection.

Some of their toys can sync together too and work in unison for two people. Given that the toys connect over the internet, the range is massive. Basically, you could be intimate with your partner through these toys even if you’re physically far away.

Apart from long-distance relationships, Lovense toys have a very real application for Camming as well. As such, Lovense toys (and app) include features that are useful for camming and its applications.

4. Fleshlight

Fleshlight is a leader and perhaps the most recognizable name for male sex toys. The company offers a range of high-quality products and toys (Fleshlights) targeted towards men. While their range of Fleshlights is exciting and they spice it up with amazing textures.

They also offer a limited range of female sex toys, though their focus is undoubtedly on their male clientele. Apart from the conventional Fleshlights, they also offer a range of options and accessories to enhance the functions of these toys. It’s quite an interesting setup and vivid ecosystem.

5. Dame

Dame offers vibrators and toys for women. They mention that one of their aims is “closing the pleasure gap.” What they’re referring to here is the gap between the percentage of heterosexual men and women who usually orgasm during sex. 

According to their referred study, while as many as 91% men claim to orgasm “usually” or “always” during sex, only 39% of the women have a similar experience. This is the gap they wish to close, and apparently the way to that is through Dame Products.

The company offers a range of high-quality vibrators, along with some sexual wellness products and swag at their website. You could even buy a pouch or a hat on their website. But let’s talk about their toys. 

Dame has a series of unique and premium designs. Feel free to take your pick, safe with the knowledge that the toys are made to exacting standards. And if it’s your first time buying toys? 

Well, the website has an interesting “find your vibe” section. It’s a quiz that will take you through a few questions about your expectations and preferences for a new sex toy. After the quick quiz, they’ll suggest a toy from their catalog. Nice and easy!

6. Kiiroo

Kiiroo claims to provide the “#1 Interactive Sex Toys”. While I can’t say much to that claim, it is pretty clear that their sex toys are high-tech. Much like Lovense, Kiiroo offers products that can pair to your mobile phone and be controlled from anywhere in the world. 

Better yet, some of their toys can be synced and work with each other to provide a sense of intimacy. Distance between couples shouldn’t get in the way of intimacy!

The company offers toys for men, women, couples, and several accessories. They also offer a touch of Augmented Reality to enhance the experience. Pair a compatible toy with a virtual reality headset and the experience can go to a whole new level! 

You could pair the sex toys with other compatible devices, or let them work with interactive erotic video, virtual reality, and cam sites compatible with Kiiroo features. Now that’s quite an interesting touch of technology. And really, something of an experience by itself. 

The setup isn’t cheap, but it is well worth the experience. And honestly, high-quality sex toys are rarely cheap.

7. Doxy Massager

Initially, Doxy came into being as a response to the Hitachi Magic Wand withdrawing from the market. That was a long time ago. Now, the Doxy Massager is out of the magic wand’s shadow and it is very much its own product. 

Doxy doesn’t offer a lot of products. Its core is the powerful wand vibrator that paves the way for amazing, back-arching orgasms. Doxy massager is available in its original form, or with the Die Cast series, which includes a better form factor for the Doxy Massager.

The massagers need a power supply to work and come with a long-enough wire that aims not to restrict user movement. Doxy also sells a few accessories and attachments for the massager to enhance its uses and functionality.

Other sex toy offerings from this company include the Doxy Don massager and solid aluminum anal toys (butt plugs).

Best Places To Buy Sex Toys Online – The 2023 Toppers

1. Lovehoney

Lovehoney is the most favored destination of adult toy shoppers. The website is simple, straightforward, and easy to navigate. It is a feature-rich website with tons of information and products – and the ease to get exactly what you’re looking for.

That part is what makes it so amazing. There’s no point in having a massive catalog if users can’t get what they’re looking for. Thankfully, Lovehoney makes browsing easier and you can easily find products either by picking specific categories or by browsing through.

The store carries everything from sex toys to sexy lingerie and gear for several fetishes and kinks. Plus, the prices are reasonable, on-page reviews dependable, and the products reliable!

That’s about all we can ask from an online store.

Lovehoney has websites for the UK and USA, though it serves the wider international market as well. If you’re an international customer, the websites usually suggest the best option to choose. You can also contact their customer service, which as it so happens, is another point of credit for this online store.

While this store offers products from several brands, their own brand is worth a look too. Named Fifty Shades of Grey, the range offers some pretty exciting toys.

See Lovehoney USA or go to Lovehoney UK

2. Adam & Eve

Going in flow with its name, this website has product sections dedicated to him (Adam), her (Eve), and couples (Adam & Eve). They also offer several products related to sexual wellness, kinks, and other erotic products. But that’s not all, the site has branched into offering miscellaneous products like shaving creams, bath bombs, massage oils, etc.

Adam & Eve is one of the older sites in the business. They’ve been around for a long time and claim to have serviced millions of customers. It’s still one of the most reliable online sex toy stores and has a good base of loyal customers.

They offer a wide range of sex toys, competitive pricing, and spice it up with excellent deals. One big downside is that their website design looks dated. Having been around for so long and being comfortable for existing customers is probably a big reason for that.

But yeah, it’s 2021 and their website needs to keep up with the times.

3. Vibrators.com

Here’s another trusted name that has been around for a very long time. Vibrators.com has been in business for more than 20 years and has millions of satisfied customers. They too could use an update for their website design, but it seems like the customers like it the way it is.

Personally, I find the website’s pinup-style touches quite interesting. Definitely an eyeball grabber worth the effort.

The website offers a huge number of vibrators and covers a lot of top brands. There are plenty of options suited for various preferences and kinks. Even with all that going and with the almost overwhelming number of options available, they have managed to offer some streamlining.

You can select products based on popularity or on the website’s suggestions. The section for “First Time” buyers is interesting and helpful. It takes the pressure off from first time buyers to know everything about the toys they want. Rather, it offers some simple and modest toys that would get the first-timers started without trouble.

4. SheVibe

I enjoy and appreciate the comic book vibe at SheVibe. It’s lighthearted, takes the edge off, and sets the mood. Plus, they often use it with great precision to deliver their point home. 

Their fun vibe carries on to the products on offer as well. You’ll find the site offering hot games and kits. I like the novelty and potential of the Clone Your Own or clone a willy set of products.

Of course, it goes beyond that. You can find products for all sexes, gender expression, sex pillows, educational guides, toys, and a lot more. 

SheVibe has a reputation of stocking quality toys and excellent customer service. The company donates to several charities and social justice programs. 

Shopping from SheVibe carries a flat shipping rate of $7.50, which is waived off if your order goes beyond $68. 

5. Babeland

Babeland is a boutique adult toy store with a range of well-curated toys and related items. You’ll find plenty of options here for everyone, including specific preferences. They have a pretty cool range for those into strap-ons and related accessories. 

The offerings here aren’t as extensive as those available on Lovehoney. To be fair, not many stores can match the sheer options available on Lovehoney, but they can offer something specific to their own. And Babeland does that. 

The options and categories are carefully selected and there is a fairly good range of adult toys and gear available. You can even find some pretty interesting games here. 

They offer free shipping for orders greater than $69 in the USA. Babeland also offers international shipping, but be sure to check with their customer care and your local laws before you take them up on the offer!

6. Ella Paradis

I see Ella Paradis as something of a new generation online sex toy store. It has everything you’d expect from an adult toy store and matches it up with excellent articles, information, and sex education. While not exactly similar, it reminds me of the time when men bought Playboy magazines for the bunnies, but stayed on and appreciated the interesting and fun articles.

As an online sex toy shop, it offers a good range of toys targeted at specific genders, couples, gender-neutral toys, a range of wellness products, and more. You can also buy some niche and kink-specific toys, furniture, and accessories.

The products on offer seem well-curated. Keep in mind, the range of good products isn’t the only thing to consider. Thankfully, they back it up with good customer service, quick delivery, and reliable shipping.

Ella Paradis offers free shipping within continental US on orders priced $30 and above. You can also pick faster shipping options, though they’ll cost extra.

7. Liberator

Liberator offers a good range of sex toys. But what’s really cooking here are accessories, furniture, and a lot of cool gear to buy. 

If you have a need for sex pillows or sex toy mounts, this is definitely the site to pick. They also offer a good range of niche and kink-specific products that can come in useful for many buyers. 

Plus, their curated sex toy selection leans towards high-quality toys and established brands. So, you’re likely getting an impressive toy that is authentic, genuine and has proven its mettle.

8. Good Vibrations

Good Vibes is the parent company for Babeland. As such, there is a clearly visible similarity between the websites of both sellers. I don’t know why they need two websites, but hey, if it ain’t broke, don’t fix it. Besides, the products and stock between the websites is said to differ, if only ever-so-slightly. 

The company was started sometime in the 70s by a female sex educator who’s famous for popularizing vibrators (the Magic Wand) in that rather prudish time. It’s come a long way since then, but still maintains the ethos of the highlight on sex education.

Carol Queen, PhD, the staff sexologist for Good Vibrations is pretty well-known and respected in this field. She’s often available to offer help and work on doubts of customers, so that’s a huge resource not only for this online store, but also to the countless people who reach out to her for advice every day.

9. Madewell

Don’t quite picture yourself comfortable with making a purchase on a dedicated sex toys store? Well, Madewell could be your answer. This fashion retailer is something of an outlier, in the sense that their collection includes a (few) vibrators. 

You won’t find a lot of options here, as you would with most other stores on this list. However, Madewell’s collection is well-curated and thoughtful. Their sexual wellness section has a few related products, including lubes, intimacy bath salts, toy cleaners, and a few other things.

Most importantly though, they have a few vibrators you could buy. Considering that they only offer a handful of options, the vibrators are good quality, carefully curated, and dependable. 

It’s a nice touch, not just for first timers, but also for people who’re getting their toes wet. 

10 Overkink

Overkink is an online adult lingerie and sex toy store found by Jaycee Chester. There are plenty of toys and accessories available on their website. 

The store’s novelty section is interesting too. Products change with the times, but currently, it features a rather interesting set of Bondage Bearz – teddy bears in bondage costumes. Now that’s a picture one can’t simply get out of their mind. To be honest, I’m not sure I want to!

The store has a well-curated collection and it’s intelligently arranged. You won’t have much problem finding the exact toy you’re looking for. This online sex toy store is definitely worth a bookmark.

Your Questions Answered – What Do I Look For In the Best Online Sex Toy Stores? 

Start With Discreet Shipping

Most stores offer discreet shipping, if you’re not sure, it’s better to check first. You’ll notice that all online sex toy stores on this list make it clear that they offer discreet shipping. This means that the toys arrive in simple, unmarked packages that don’t betray their contents.

Nobody wants to see a delivery person approaching their doorstep with a big box of the Most Powerful Vibrator or Super Dildo 5000. These companies know that and they offer proper shipping so the package isn’t obvious.

This might need more attention for international customers, especially where legal requirements make it impossible to hide the contents of the package. Even if the company sends off their box with discreet shipping, the attached paperwork could give away the contents. Paperwork isn’t too flashy or obvious, but yes, it isn’t exactly discreet.

Where’s Amazon On This List?

As with all things retail, Amazon has a huge and excellent selection for sexual wellness products, including vibrators and other toys. The problem point is, that though Amazon itself is worthy of trust, the myriad of sellers on the platform aren’t. 

There have been several complaints of faulty toys, counterfeit toys, and even used toys (ewww!) being shipped. Amazon, at least at this moment, doesn’t have an effective way to deal with this problem. So while there are some occasions where you could get trustworthy sellers and products on Amazon, it’s nowhere as simple as buying off the stores listed above.

While I single out Amazon for this, the problem is relevant to, and prevalent across all “marketplace”-style websites and online shops. Despite our trust in Amazon, it is important to be more thorough about choosing a product, especially when shopping for something so intimate as sex toys.

Customer Care, Warranty, And More

Even when buying sex toys, the basics stay the same as any purchase. Look out for the reputation of the seller, the product reviews, and the reputation of the company. For expensive toys, a warranty and replacement policy ought to be considered as well. 

Good customer care is a credit to any company. If you don’t see the chosen sex toy store walking the same path, it’s better to switch to another.

It’s Time To Start Your Shopping Binge!

There is no reason to be shy about your sex toy purchase. It is a perfectly normal and healthy way to sexual wellness. Whether you enjoy the toy by yourself or with your partner, that’s your choice. Introducing sex toys to intimate times between partners is known to enhance intimacy and spice up your sex life.

And what better way to get your preferred sex toy than by ordering it to your doorstep. Our list of the best online sex toy stores should make it easy for you to explore your sexual preferences and get the bang for your buck!